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Friday, April 29 • 2:00pm - 2:45pm
Designing for Behavior Change: New Models, New Directions (Panel)

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Twenty years of behavioral psychology and design have shown that designed objects, systems, and tools can help people transform the way they live. If you smoke, a patch can help you leave behind your habit; if you have schizophrenia, an iPhone app can help you acquire a sense of inner control and self-regulation. But the models that psychologists use to understand how we change our behaviors have changed over time. Even the transtheoretical model, the most widely applied theoretical model for understanding behavior change, is now thirty years old, and psychologists and researchers have come a long way since its invention toward understanding how behavior change works. It’s time we update our own understanding as designers.

In this panel for designers, researchers, and anyone else interested in designing for habit formation, behavior change scientists will come together with designers to discuss how the science of behavior change has transformed and how design has changed, and can change, to meet it. Discussion will include:

- PhD behavioral scientists on new research in the field

- Leading behavior change designers on how design is changing in light of new understanding

There will be ample time for lively audience discussion re: where design for behavior change ought to go next; where more research is necessary in order to push our understand and practice forward; and recent audience experiences in the changing terrain of design for behavior change.

Speakers
avatar for Rob Gifford

Rob Gifford

Manager, UX, Medullan
Rob Gifford is a cross-functional User Experience professional with 6 years of experience designing, architecting, and researching websites and software. He has experience implementing the UX process in various different settings and teams, and he works with Lean UX methodologies to integrate UX into agile environments. Rob is passionate about combining design thinking with cognitive psychology and business strategy to create innovative... Read More →
avatar for Maggie Gram

Maggie Gram

Manager, UX, Medullan
Maggie Gram is a research-driven user experience architect passionate about empowering healthcare providers, patients, and researchers. She entered the field as a qualitative user researcher; she now uses design to solve problems, connect people, and build beautiful things. Maggie adopts a Lean methodology, organizing the design process around rapid prototyping and regular user interviews that help her clients identify the right problem and... Read More →
avatar for Ann Kimura

Ann Kimura

Design Director - Product, Virgin Pulse
Ann Karash Kimura is an endlessly enthusiastic creative. She has a BA (with honors & distinction) from Stanford University, attended the Radcliffe Publishing Course, and has worked and thrived for over a decade in interactive media. Her interests reach beyond the framework of visual design into the realm of strategy and storytelling, crafting unique experiences online and off. Ann's work can be seen throughout brand and marketing campaigns... Read More →
avatar for Joshua Klapow

Joshua Klapow

Chief Behavioral Scientist, ChipRewards
Clinical psychologist (yep- licensed shrink:)). Behavioral scientist with over 20 years experience in population engagement strategies. Chief Behavioral Science Officer for a health engagement technology company. Talk to be about behavioral science, theories of engagement, the intersection of science, industry and behavior change. Talk to me about models of human behavior and how they can be translated into action.
avatar for Jim Williams

Jim Williams

Senior Manager, UX, Medullan
Jim is an accomplished UX professional with 20 years experience. With degrees in philosophy and mathematics he enjoys combining analytic and data driven insight, with an understanding of human psychology and behavior, and a love for highly functional and usable design to shape behavior, build new habits, inspire excitement and achieve results. Much of his work at Medullan has been focused on helping patients and customers achieve greater health... Read More →


Friday April 29, 2016 2:00pm - 2:45pm
Room 2 - Backbay C/D