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Friday, April 29 • 10:15am - 11:00am
UX & Predictive ROI

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Measuring the impact of user experience on growth and return on investment is essential in making a business case and allocating resources to develop or redesign experiences within a company. Thus, examining factors that can impact the return on investment of web design are of great importance to companies. In this talk, we propose a basic model that provides a scientific framework for predicting the business value of a web design, and review the initial test of our model via an experiment using an actual live website in a Fortune 500 company.
Speakers
avatar for Soussan Djamasbi

Soussan Djamasbi

Director, UXDM eye tracking lab, WPI
Soussan Djamasbi is an Associate Professor of Information Technology (IT) and the Director of User Experience and Decision Making (UXDM) eye tracking research laboratory at Worcester Polytechnic Institute (WPI). Her research focuses on creating value through developing effective user... Read More →
MT

Mark Traietti

Principal Experience Designer, EMC
With a visual design background, Mark Traietti moved early to web UI design and development. Now a 17 year IT veteran for a Fortune 500 high-tech company, he's witnessed first-hand the evolution of technology, human interaction and industry thinking regarding User Experience. He suggests... Read More →
avatar for John Wyatt

John Wyatt

IT User Experience, EMC
Like you, John Wyatt is passionate about User Experience (UX) and its ability to drive business strategy. Currently leading the research lab for the IT UX team at a Fortune 500 company, John’s research focuses on challenging the status quo, with publications ranging from the impact... Read More →

Friday April 29, 2016 10:15am - 11:00am EDT
Room 3 - Republic A/B
  Strategy

Attendees (163)